The Logo: Application

Incorrect Usage

In order to maintain consistency of the logo and it’s application, as a general rule, you should never change the oriention of the logo, stretch, distort or skew the logo in any way. The following are a few examples of what not to do with the logo.


  • Do not alter the logo in anyway.
  • Do not hand draw it.
  • Do not fill it in with textures or patterns.
  • Do not change the colours.
  • Do not add anything to it.
  • Do not take anything from it.

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